Why Shared References Help Creatives Build Stronger Brands
Whether you’re part of a marketing or design team, shared references are a driving force in creative work. They can contribute to a positive team dynamic, as having a common understanding of cultural touchpoints can improve collaboration among team members and facilitate a cohesive workflow — which is another way of saying you can work better and faster.
Total Experience: From Tech Trend to Roadmap for Success
While some argue that Total Experience (TX) is not just a technology but a business strategy employing technology, others are calling it a tech trend —and one that we should pay close attention to in 2024.
But, what is Total Experience? TX is the holistic view of a company's ecosystem, encapsulating customer, employee, and user experiences.
Designing the Future — How AI Is Changing Interior Spaces
When AI is revolutionizing various industries, could interior design be any different? Fortunately, it is not, and the future looks bright. From providing designers with innovative tools and homeowners with personalized and sustainable living spaces to more cost-efficient processes, AI is enabling a new and radical bridge between creativity and technology that is changing the way we see interior design.
These Are the Six Bookshops You Can’t Miss in New York!
Going back to NYC was exactly what I needed, then and now. I visited MoMa, which is one of my favorite museums, and returned to the Guggenheim. I spent days without taking the subway as I decided that walking everywhere would be the best way to give in and surrender to the city’s landscape, which was more enchanting due to its warm Autumn colours. My sore feet did bother me in the evenings, but were not enough to deter me. And, of course, I visited many, many bookshops. These are my favorites!
Want to Develop a Marketing Strategy for a Product? Here's Your Quick Guide!
If you work in Marketing, implementing strategies is one of your daily responsibilities. Keeping in mind that the Marketing plan will always depend on the product you’re trying to promote, these are a few generic steps.