Hi, I’m Cátia!
My story
Having lived across London, Paris, Luxembourg, and Braga, I'm a strategic creative focused on brand strategy, copywriting, and digital marketing. I view brands as immersive experiences that need to tell unique stories. I’m committed to crafting and shaping the elements of those narratives, sparking genuine connections that ultimately result in conversions. From storytelling to marketing, I elevate the brands I collaborate with by blending market research, creative work, and intentional thinking.
Another aspect that differentiates my work is my journey as a content creator. It’s an outlet that allows me to explore my eye for beauty and stay informed of the latest trends in social media. Named as a Top 100 Book Influencer in 2023, I’ve partnered with brands like Rouje, Everlane, LG, Renault and Desenio.
I’m also a fiction writer. My debut novel, Lola, published by Penguin Random House in 2021, explores topics like self-discovery and mental health.
When I’m not creating, I’m probably listening to Sade, walking around with my film camera, spending time with my cats or traveling the world. Notes is my most-used app as I’m always drafting ideas for copywriting or my second novel and there’s not a day I go by without reading — mostly thanks to audiobooks.
lately, I’ve been listening
lately, I’ve been reading
The Scent of Flower by Leïla Slimani
August Blue by Deboray Levy
Open Water by Caleb Azumah Nelson
Easy Beauty by Chloé Cooper Jones
Simple Passion by Annie Ernaux